Indian Ads..

Some of the recent indian ads which have captured audiences' attention. The best thing of these ads is that you remember the product these ads were trying to advertise and what they wanted to convey. Their plus point is they dont use any big stars for promotion(maybe IDEA Cellular which has AB).

The Happy Dent Ad


Another Happy Dent Ad....


The Idea Cellular Ad


A sim card company in India called idea, uses villegers and riots among different castes as a theme to sell their product...featuring leading actor of Bollywood called Abhishek as a political leader of that village.


Nike Indian Ad..

Toast to the Seinfeld....

Heres a toast to the greatest show ever...

Reverse Engineering...

I am 6 months from graduation and i still dont feel like an engineer. Yes i have two job offers but im scared shit. Deloitte is offering the position of Associate Analyst with a pay of 4.1 lac(not bad!) but the work is totally out of my league. Im an electronics guy with absolutely no knowledge of software. Hey wait im not exactly an expert in my field.Firstly i dunno wat field is? I knew more about electronics 4 years back than i do now.
I feel that i have literally wasted my 4 years at VJTI. But i too share a part of the blame. I have seem to have become overtly complacent with absolutely no planning for the future. Lets see what could I have been able to accomplish:
1. Atleast one prize in a robotics competition.(People used 2 cal me dexter!)
2. GPA above 8.(Its 7.8 at present)
3. Atleast one scholarship.(Shay)
4. Internship.

I had a perfect resume till junior college.People say 10,12 stds dont yeah well they do.


But i am eternal optimist.
I have made some life long friendships something i value the most, i have learnt a lot from my peers. When i leave VJTI i think im gonna miss my class a lot.
So as i look forward to 2008 i see Deloitte playing a major role in my life.My first job.I hope i can survive in Deloitte. I hope they dont throw me out!

Bhagavad Gita

Here's a verse from Bhagavad Gita(2-47)

कर्मण्येवाधिकारस्ते मा फलेषु कदाचन ।
मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि ॥

Your right is to action alone,
Not to its fruits at any time.
Never should they move you to act,
Or be attached to inaction.

Bhagavad Gita shows us the way to true liberation by integrating the mind,the body and soul. Its difficult to understand concepts like universal soul, what is meant by liberation or what exactly is integrating mind,body and soul.

Its requires the reader to think on an all-together different level,to read with an open and unbaised mind keeping his prejudices aside. This requires the reader to go through it several times before he starts to get an inkling as to what the Bhagavad Gita really means.The Bhagavad Gita is open for interpretations and there are several translations available on net.

Its important that the readers understand the depth of its philosophy and integrate it into their consciousness.

Freakonomics At Play

There was an interesting article in New York times by Steven Levitt and Stephen Dubner. In a recent move the US Congress raised the bounty on Osama Bin Laden from 20 million to 50 million dollar. This means that the US Congress believes that there is a farmer in Afghanistan or Pakistan who can differentiate between 20 million dollars and 50 million dollars-"20 million no way....50 million i will think about it." is what he will be thinking according to the US Congress.
One more reason this move wont work is because the informant seriously doubts whether he will really get the money, he feels he will have to share his booty with others .

Brillant!

Marigold Sucks, Simpsons Rule and Chak De Rocks

Cliched,stereotypical-thats Marigold. One of the 'east-meets-west' movie Marigold flounders in every field.Whether its the script,the direction,the sound track every sucks. It tells the same old cliched story-Girl from west meets boy from east,they fall in love. But whats more embarrasing is the way India is portrayed-people with funny accent, cab drivers who are ought to fool you. I hope noone watches this movie-especially people from the west,because this is not how India really is, because this is not the best cross-over movie(it makes Bride and Prejudice and Mistress of Spice look like Citizen Kane in comparision) for that matter the best movie to come out of the Indian stable.
If people want to know the real India, i suggest people watch Chak De India. Chak De is all what modern India is about-bold,aggressive and daring. And if people want to see what Indian film industry is capable of ,watch Gandhi,My Father-one of the best Indian movies ever made. This is probably the only movie about a controversial subject which didnt land in any kind of controversy and partly the reason is that the movie portrayed the character as they were,the movie didnt try to preach,it let the audience decide for themself.
If you want a dose of laughter then The Simpson Movie is the choice for you.Superably made it clicks with the hardcore fans as well as with people who are watching it for the first time. Great going Matt.

Job Satisfaction

Jobs are not meant to satisfy us. Jobs are not animate things that have knowledge of who we are, what we are seeking and what our special needs could be. You may say that I am just making a philosophical statement. To the contrary, I believe that it is the most practical and rewarding way of looking at many things in a professional career. When I see scores of successful people around me, I believe that their achievements are largely because of such a perspective. It also occurs to me that developing this perspective is eventually beneficial in every way possible.

Let me go back a century and tell you a story. My grandfather was a medical practitioner in the Bihar of 1920s. He had a brood of children who were orphaned due to his untimely death. Two of my uncles had just about finished high school when he moved on. Their older brothers could not afford to send them to college. The two had to be gainfully employed, somehow, as soon as possible. They were taken to Tata Steel, an hour away from where they lived. Tata Steel and the government of Bihar were the only two employers you could think of in a five-hundred mile radius of my uncles’ hometown. The possible work one could get at Tata Steel was that of a technologist-engineer or of a manual worker. So, what could be done with the two boys with their high school qualifications? They were neither fish nor fowl. “Take them to the lab,’’ someone said. A German technician who ran the place was looking for a few hands. The burly German took a hard look at the two. Then he showed them a broom standing at one corner of the lab and asked them to sweep the floor. By the end of day, one of the two just ran away. To him, it was too much to handle. The one who stayed back retired as a chief foreman of Tata Steel. The difference between the two? The one that stayed on was not trying to seek ‘job satisfaction’. Instead, he focussed on satisfying the job.

The more prosperous the industry, the higher the number of people looking for this elusive thing called ‘job satisfaction’. Similarly, the more qualified some people are, the higher is their need for ‘job satisfaction’. Sometimes, it is as elusive as seeking ‘true love’. There are times when we get lucky deservedly or otherwise. But we also get used to it and conclude that it is the responsibility of the organisation to maintain a continuous supply of job satisfaction.

Whenever I think of job satisfaction, I remember all those who have to work at night—policemen, airline pilots, nurses and doctors, ambulance drivers and hotel staff, and of course the sentinel of the snow and the desert and the mountains. Do their jobs ‘satisfy’ these people or do these people satisfy the jobs with which they have been entrusted? Are jobs living things that can ever ‘satisfy’ us?

In the corporate world, like any other place, when we open the bonnet and look under it, we find a whole bunch of tough, dirty but strategic tasks that must get done for the bacon to come home. Sometimes, they are so tough and so dirty that they overshadow the strategic nature of the job. So, all such jobs have to be ‘sold’ to prospective incumbents. More they are sold, less buyers they attract. Often, the man who takes up the job is either a loser who has no other choice, or someone who just views it as a transit camp. For many potentially high-performance individuals, a false sense of survival, desire for glamour or just the need for creature comforts make these jobs undesirable. “I would rather be in Kolkata than be posted to Mungher.’’ “I rather have the corporate planning job than be collecting bad debts.’’ Or, consider this one here: “Give me a cerebral job, I do not enjoy handling transactions...’’

Few of us ever ask the boss to be rewarded with a tough and dirty job. We only look for the ‘plum’ ones. Yet, there are people, who given a tough and dirty job, make it strategic: they transform the job in unbelievable ways. In a typical career span, there must be at least four such solid stints in one’s life to make the person a solid professional. All the great people I know have been in the trenches for much of their lives, and their inventory of bruises outnumber the commendations they have received. The occasional commendations stay on the wall. It is the bruises that these people carry with pride.

-Subroto Bagchi